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| Recruitment and Training |
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Recruitment of suitable interviewers with relevant experience and/ or profile corresponding to the nature of study. |
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All selected interviewers, regardless of experience, must attend a project briefing/ training before FW commencement. The briefing will cover the following areas. |
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Brief introduction to market research and topic of research |
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Questionnaire and its technicalities such as instructions, logic and routing |
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Interviewing techniques such as overcoming negative answers and probing for open-ends & multiple response questions |
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 Introduction to CATI (if necessary)
Role-play via interactive briefing method |
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| First check and field witnessing |
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First Check – All Interviewers are required to submit 2 to 3 surveys to ensure that their work is in order.
Field witnessing will be conducted especially for new interviewers to ensure that they are up to the job.
Surveys are checked for completeness, logic, consistency and technique. |
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| Editing |
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Project Managers are required to vet and edit up to 10% of each interviewer’s work.
The balance will be edited by the post Field Work team. At Joshua, we believe that the quality of data is the key to any good research activity. Editing would therefore involve a review of the completed questionnaires before the start of data entry process. We adhere to the policy of 100% editing of all questionnaires. Surveys that do not meet the minimum standard will be recalled by the respective interviewers. |
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| Validation |
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A minimum of 20% validation for every interviewer. |
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Validation may be conducted via the telephone, voice logger or physical visit depending on the methodology
and suitability. |
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Interviews that are identified to be of “doubtful” quality will be quarantined and removed from main sample pending further investigation. |
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Validation would check on the time taken for the interview, general attitude of the interviewer and most importantly, the collection of factual information, and thus ensuring genuineness of the survey. |
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| Coding |
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Backend supervisors are required to check up to 10% of sample to ensure that coding is done according
to instructions. |
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Our coding teams work on brand coding and open-ended coding. Manual coding is carried out on “question” basis, whereby one coder will code one question in order to ensure consistency of interpretation. |
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| Data Entry |
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100% of surveys done using Pen and Paper Interview (PAPI) will be key-punched twice. |
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This will ensure that data is free of key-punch error before the next stage of cleaning. |
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| Data Cleaning and Conversion |
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Data is cleaned according to the logic and instructions found in the questionnaire. |
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Data is checked for logic and consistency using tables. |
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Thereafter, data is converted to the required format. |
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A senior level professional does the final consistency check before submission to client. |
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QUALITY CONTROL